Archive for the ‘ Uncategorized ’ Category
TweetShare Living in Iowa, it’s pretty easy to feel a galaxy away from the every day “goings on” of Hollywood. I have no idea what Joan and Melissa Rivers are doing this morning—nor do my Hollywood friends know that there is a deer in my backyard as I write this. So, when Hollywood comes to [ READ MORE ]
TweetShare I am a typography nut—especially interested in type history. Our studio has a collection of old graphic arts books from the 1900s through 1950s that we use for inspiration from time to time. As well, I have always been interested in the typography of old movie title and end stills. They are a typographic [ READ MORE ]
TweetShare What a great name. We have been called on to develop an identity based on this one, simple word. We can’t exactly disclose the who, what, where of this project just yet. Rest assured, we will reveal the details of this company very soon. Until then, here is a first look at fluid. Fluid [ READ MORE ]
TweetShare I love upstarts. They offer all sorts of unique opportunities and challenges. This upstart, Offshore Concepts, came to Basler Design Group because of our experience in the boat building niche—especially given our experience with smaller volume, regional builders who put craftsmanship at the top of the priority list. Typically companies like Offshore Concepts are [ READ MORE ]
TweetShare We started small with M.C. Ginsberg, and quickly progressed to the big stuff. Here are a few outdoor billboard executions. Great outdoor is not easy—but we love the challenge. These boards were written by good friend, and Basler Design Group pot stirrer, Chris Lien. The visual elements are light and transparent, emulating the feel [ READ MORE ]
TweetShare If you’re new school you say hip cat. Old school, hepcat. Either way, this Iowa City Jazz Festival Program ad for M.C. Ginsberg Jewelers is about cool as they come—a well thought out headline, and smoky, ethereal design. Advertising becomes magical when it seems this simple. Chris Lien was the copywriter on this piece, [ READ MORE ]