Archive for the ‘ Design ’ Category
TweetShare From about 1991 to 2002, Basler Design Group had the pleasure working with several great people at Amana Refrigeration. We did some great work, moved the brand ahead, and had a lot of fun in the process. One such character was Dennis McNeil. Dennis was a new hire in the Heating & Cooling area. [ READ MORE ]
TweetShare Basler Design Group, in partnership with our colleagues at Click New Media Group, recently completed a Website redesign for Downers Grove, Illinois based Midwestern University. The Website refresh was handled in tandem with the deployment of a content management system from Seattle-based Ingeniux. The challenges with doing a university-wide Website update are numerous, with [ READ MORE ]
TweetShare A long, long time ago, the word implant conjured up a much different mental picture (especially to a commercial feedlot owner) than it does today. Basler Design Group was hired by BIggs Gilmore, and Upjohn Animal Health to create product launch and sales support materials for Implus. Implus materials sported a look that walked [ READ MORE ]
TweetShare With 20 years of work to draw on, I’m posting a personal favorite. This logotype, circa 1991 or 1992, was developed for a friend of mine who owned a very small town Iowa Feed Store. While this mark made some of the small town conservatives scratch their heads, it was a favorite of Communication [ READ MORE ]
TweetShare In the prior post, I mentioned a client of ours, Nelson Boatworks. Dan Nelson is a boat builder and restorer in northern Minnesota who has a reputation for creating concours-winnning, museum-grade boat restorations. This ad has a very quiet look about it. But the message is strong, and strategically on target[ READ MORE ]
TweetShare For those who do not know me, I love boating. It is a lifelong passion, having grown up summers on northern Lake Michigan. I am slowly turning my passion for boating and the marine industry into business. I am the Director of Marketing & Membership of the Chris-Craft Antique Boat Club, an organization of [ READ MORE ]