Archive for the ‘ Commentary ’ Category
A number of years ago we designed everything for legendary classic rock station 94.1 KRNA. Founded by a couple of University of Iowa students, Rob Norton and Eliot Keller. KRNA grew from grassroots to powerhouse. Hell, they played a lot of Grass Roots. Rob and Eliot sold off their lifelong project in 1998. Prior to doing [ READ MORE ]
Our involvement with quarterly magazine, The Brass Bell, caught the attention of a Boca Raton, Florida-based client interested in establishing an upscale lifestyle magazine for the Lake Geneva, Wisconsin area. This was a great opportunity—the chance to establish a vertical, niche publication for a legendary tourist destination. For those not familiar with Lake Geneva, this [ READ MORE ]
I ran across this film not too long ago. I was somewhat skeptical at first, as I have seen a bunch of these “tug at the heartstrings” sort of efforts that fall flat. I feel differently about this one. The script is very good. I think the voice guy, Peter Coyote nailed it. Overall a [ READ MORE ]
About a week ago, I was asked to teach an undergraduate, advanced graphic design class, at nearby Mount Mercy College. I have never formally taught anyone anything. But, I do enjoy teaching. It seems like a natural extension of what I do as a communicator. I have one full class period under my belt. Nobody [ READ MORE ]
February 8, 2010—a day to remember. First, our official entry into the web universe. Now, three posts later, we’re building confidence. We have a lot to say. Hang with us while we sort it all out. For now, here’s where you can find us. [ READ MORE ]
Basler Design Group is a visual design and marketing resource based in Cedar Rapids, Iowa. We’re a technically savvy design studio, founded in 1990. In fact our roots go back long before that. We got our start in this business long before computers. Remember 1983? There was no raster data. Just a darn fine roll of [ READ MORE ]
We have taken our share of lumps since…oh, about 1993…given our minimalist presence on the web. Well, I am happy to say, 2010 brings new hope. Basler Design Group will embrace the web, just like we have for our other clients. In our own defense, we are quite good at this web thing. We have [ READ MORE ]