Posts Tagged ‘ marine ’
Our involvement with quarterly magazine, The Brass Bell, caught the attention of a Boca Raton, Florida-based client interested in establishing an upscale lifestyle magazine for the Lake Geneva, Wisconsin area. This was a great opportunity—the chance to establish a vertical, niche publication for a legendary tourist destination. For those not familiar with Lake Geneva, this [ READ MORE ]
In the prior post, I mentioned a client of ours, Nelson Boatworks. Dan Nelson is a boat builder and restorer in northern Minnesota who has a reputation for creating concours-winnning, museum-grade boat restorations. This ad has a very quiet look about it. But the message is strong, and strategically on target. [ READ MORE ]
For those who do not know me, I love boating. It is a lifelong passion, having grown up summers on northern Lake Michigan. I am slowly turning my passion for boating and the marine industry into business. I am the Director of Marketing & Membership of the Chris-Craft Antique Boat Club, an organization of over [ READ MORE ]