Posts Tagged ‘ Design ’

94.1 IOWANAROCK

A number of years ago we designed everything for legendary classic rock station 94.1 KRNA. Founded by a couple of University of Iowa students, Rob Norton and Eliot Keller. KRNA grew from grassroots to powerhouse. Hell, they played a lot of Grass Roots. Rob and Eliot sold off their lifelong project in 1998. Prior to doing [ READ MORE ]

G. Fine Living in the Lake Geneva Style

Our involvement with quarterly magazine, The Brass Bell, caught the attention of a Boca Raton, Florida-based client interested in establishing an upscale lifestyle magazine for the Lake Geneva, Wisconsin area. This was a great opportunity—the chance to establish a vertical, niche publication for a legendary tourist destination. For those not familiar with Lake Geneva, this [ READ MORE ]

Haberdapper on Broadstreet

  • March 31st, 2010
  • Posted in Design

For about the last year or so, we have been working with Haberdapper, a men’s clothing store in Lake Geneva, Wisconsin. Basler Design Group developed Haberdapper’s identity program, signage, store interior and point-of-sale needs, as well as email marketing and advertising components. We have quite a lot of work to show for Haberdapper. We’ll start [ READ MORE ]

Move Over Barbie…

  • March 19th, 2010
  • Posted in Design

Barbie, you’ve had your time. And after three years on the road—through rain, sleet, snow, sand, and salt, —frankly, you’re looking a bit haggard. Your time has come. Go freshen up, and let a new day begin. Good morning starshine, the earth says hello you twinkle above us, we twinkle below good morning starshine, you lead us along my [ READ MORE ]

Look Mom, it’s Barbie!

  • March 18th, 2010
  • Posted in Design

How do you promote a radio station, targeted primarily to females, ages 24 to 45? You borrow interest from the most iconic female of all time. This wrapped “Barbie Bus” traveled the streets of Cedar Rapids for well over three years. When the bright pink bus wrap was first introduced, young girls everywhere were begging [ READ MORE ]

ZZZZ

  • March 7th, 2010
  • Posted in Design

How do you promote Z102.9 to a University of Iowa, music download inclined/payment averse student population? This ad was specifically concepted for this tough crowd, and was featured in the U of I’s student newspaper, The Daily Iowan. The concept for this ad, hit students right where they live—in the world of free music, and [ READ MORE ]

ZZZ

  • March 5th, 2010
  • Posted in Design

A lot has changed in radio over the last few years. Z has been a pioneer since the station’s conception. HD Radio is one such example. I won’t attempt to explain HD radio here. I would look like a poser and the true audio geeks would rain down on my misuse of all the esoterica. [ READ MORE ]

ZZ

  • March 5th, 2010
  • Posted in Design

Our relationship with Rob Norton at Z102.9 goes back some 18 years. “But Z102.9 has only been on the air for 12 years,” you say? Well, this is true. Rob’s relationship with Basler Design Group goes back to about 1992, when he, and partner Eliot Keller, owned another iconic Rock radio station, KRNA, based in [ READ MORE ]

Z

  • March 3rd, 2010
  • Posted in Design

In just a few short years, a logo of ours has reached iconic status. Basler Design Group has had a long time relationship with Rob Norton, owner of Contemporary Hit Radio station, Z 102.9. Let it be known—Rob is a character. He has a personality all his own, but if you can solve the puzzle, you’ll [ READ MORE ]

Amana…more than bratwurst and beer

  • February 16th, 2010
  • Posted in Design

From about 1991 to 2002, Basler Design Group had the pleasure working with several great people at Amana Refrigeration. We did some great work, moved the brand ahead, and had a lot of fun in the process. One such character was Dennis McNeil. Dennis was a new hire in the Heating & Cooling area. As [ READ MORE ]

Recent entry

Archive

Category