We started small with M.C. Ginsberg, and quickly progressed to the big stuff. Here are a few outdoor billboard executions. Great outdoor is not easy—but we love the challenge. These boards were written by good friend, and Basler Design Group pot stirrer, Chris Lien. The visual elements are light and transparent, emulating the feel of looking through a gemstone. A MC ligature was developed, giving the logotype a very monogram-like element. The ligature was supported by the Ginsberg name—a well-known name among regional jewelers.