Archive for March, 2010

Haberdapper on Broadstreet

  • March 31st, 2010
  • Posted in Design

TweetShare For about the last year or so, we have been working with Haberdapper, a men’s clothing store in Lake Geneva, Wisconsin. Basler Design Group developed Haberdapper’s identity program, signage, store interior and point-of-sale needs, as well as email marketing and advertising components. We have quite a lot of work to show for Haberdapper. We’ll [ READ MORE ]

Move Over Barbie…

  • March 19th, 2010
  • Posted in Design

TweetShare Barbie, you’ve had your time. And after three years on the road—through rain, sleet, snow, sand, and salt, —frankly, you’re looking a bit haggard. Your time has come. Go freshen up, and let a new day begin. Good morning starshine, the earth says hello you twinkle above us, we twinkle below good morning starshine, [ READ MORE ]

Look Mom, it’s Barbie!

  • March 18th, 2010
  • Posted in Design

TweetShare How do you promote a radio station, targeted primarily to females, ages 24 to 45? You borrow interest from the most iconic female of all time. This wrapped “Barbie Bus” traveled the streets of Cedar Rapids for well over three years. When the bright pink bus wrap was first introduced, young girls everywhere were [ READ MORE ]

ZZZZ

  • March 7th, 2010
  • Posted in Design

TweetShare How do you promote Z102.9 to a University of Iowa, music download inclined/payment averse student population? This ad was specifically concepted for this tough crowd, and was featured in the U of I’s student newspaper, The Daily Iowan. The concept for this ad, hit students right where they live—in the world of free music, [ READ MORE ]

ZZZ

  • March 5th, 2010
  • Posted in Design

TweetShare A lot has changed in radio over the last few years. Z has been a pioneer since the station’s conception. HD Radio is one such example. I won’t attempt to explain HD radio here. I would look like a poser and the true audio geeks would rain down on my misuse of all the [ READ MORE ]

ZZ

  • March 5th, 2010
  • Posted in Design

TweetShare Our relationship with Rob Norton at Z102.9 goes back some 18 years. “But Z102.9 has only been on the air for 12 years,” you say? Well, this is true. Rob’s relationship with Basler Design Group goes back to about 1992, when he, and partner Eliot Keller, owned another iconic Rock radio station, KRNA, based [ READ MORE ]

Z

  • March 3rd, 2010
  • Posted in Design

TweetShare In just a few short years, a logo of ours has reached iconic status. Basler Design Group has had a long time relationship with Rob Norton, owner of Contemporary Hit Radio station, Z 102.9. Let it be known—Rob is a character. He has a personality all his own, but if you can solve the [ READ MORE ]