Archive for February, 2010
From about 1991 to 2002, Basler Design Group had the pleasure working with several great people at Amana Refrigeration. We did some great work, moved the brand ahead, and had a lot of fun in the process. One such character was Dennis McNeil. Dennis was a new hire in the Heating & Cooling area. As [ READ MORE ]
Basler Design Group, in partnership with our colleagues at Click New Media Group, recently completed a Website redesign for Downers Grove, Illinois based Midwestern University. The Website refresh was handled in tandem with the deployment of a content management system from Seattle-based Ingeniux. The challenges with doing a university-wide Website update are numerous, with many opportunities [ READ MORE ]
A long, long time ago, the word implant conjured up a much different mental picture (especially to a commercial feedlot owner) than it does today. Basler Design Group was hired by BIggs Gilmore, and Upjohn Animal Health to create product launch and sales support materials for Implus. Implus materials sported a look that walked a [ READ MORE ]
With 20 years of work to draw on, I’m posting a personal favorite. This logotype, circa 1991 or 1992, was developed for a friend of mine who owned a very small town Iowa Feed Store. While this mark made some of the small town conservatives scratch their heads, it was a favorite of Communication Arts [ READ MORE ]
In the prior post, I mentioned a client of ours, Nelson Boatworks. Dan Nelson is a boat builder and restorer in northern Minnesota who has a reputation for creating concours-winnning, museum-grade boat restorations. This ad has a very quiet look about it. But the message is strong, and strategically on target. [ READ MORE ]
For those who do not know me, I love boating. It is a lifelong passion, having grown up summers on northern Lake Michigan. I am slowly turning my passion for boating and the marine industry into business. I am the Director of Marketing & Membership of the Chris-Craft Antique Boat Club, an organization of over [ READ MORE ]
About a week ago, I was asked to teach an undergraduate, advanced graphic design class, at nearby Mount Mercy College. I have never formally taught anyone anything. But, I do enjoy teaching. It seems like a natural extension of what I do as a communicator. I have one full class period under my belt. Nobody [ READ MORE ]
February 8, 2010—a day to remember. First, our official entry into the web universe. Now, three posts later, we’re building confidence. We have a lot to say. Hang with us while we sort it all out. For now, here’s where you can find us. [ READ MORE ]
Basler Design Group is a visual design and marketing resource based in Cedar Rapids, Iowa. We’re a technically savvy design studio, founded in 1990. In fact our roots go back long before that. We got our start in this business long before computers. Remember 1983? There was no raster data. Just a darn fine roll of [ READ MORE ]
We have taken our share of lumps since…oh, about 1993…given our minimalist presence on the web. Well, I am happy to say, 2010 brings new hope. Basler Design Group will embrace the web, just like we have for our other clients. In our own defense, we are quite good at this web thing. We have [ READ MORE ]